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LinkedIn Profile Writing

LinkedIn profiles have now become essential in the professional world and should be considered mandatory in a job search. The core of LinkedIn is that it has created an enormous web of interconnected people who have shared information about their professional backgrounds. A little bit like an online résumé, a little bit like a database of job information, LinkedIn is really something quite amazing! Use it to your advantage to stay connected in your field, learn about companies or organizations, find out who the insiders at those companies are, and get introduced to people who can help you advance your career. Joining one or more industry/professional groups on LinkedIn can assist you in doing many of the things I just listed, including building your visibility. In addition, if you have ever lost contact with a former colleague or supervisor and now wish you hadn’t (perhaps you need a recommendation?), you have a good shot at finding those old contacts using LinkedIn. You can also use the site to directly search for jobs by keyword, location, or name of company.

Careers by Choice, Inc. can help you by writing or substantially editing your LinkedIn profile and providing other advice on how to use the tool in your job search. Your profile needs to be extremely well-written and should not be a copy of your résumé text. This is because an employer or recruiter is ultimately going to read both your LinkedIn profile and your résumé. The writing must be consistent yet different enough to warrant the reader’s attention. As with résumés, there are key words that are essential and you must use them prominently yet naturally. It is most effective and enticing if your profile does not read like a marketing piece to promote you for a new job, which is not ideal in any case, but can be truly problematic if you are currently employed.

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